STRATEGIC WINDOWS

被引:94
作者
ABELL, DF
机构
关键词
D O I
10.2307/1250529
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:21 / 26
页数:6
相关论文
共 9 条
[1]  
ABELL D, 1975, 75107 MARK SCI I REP
[2]  
ABELL DF, 1977, NOV AM MARK ASS MARK
[3]  
COOPER AC, 1974, AUG P BUS POL PLANN
[4]   DIAGNOSING PRODUCT PORTFOLIO [J].
DAY, GS .
JOURNAL OF MARKETING, 1977, 41 (02) :29-38
[5]  
ENIS BM, 1977, BUSINESS HORIZON JUN, P46
[6]  
FOOTE NN, 1967, FEB CONS MARK SEGM C
[7]  
LEVITT T, 1975, HARVARD BUSINESS SEP, P26
[8]  
ROTHSCHILD WE, 1976, PUTTING IT ALL TOGET, P103
[9]  
NOTE BOSTON CONSULTI