INVESTIGATING HETEROGENEITY IN BRAND PREFERENCES IN LOGIT-MODELS FOR PANEL DATA

被引：183
作者：
CHINTAGUNTA, PK [1 ]
JAIN, DC [1 ]
VILCASSIM, NJ [1 ]
机构：
[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201
来源：
JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 04期
关键词：
D O I：
10.2307/3172782
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：417 / 428
页数：12
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