A COMPARATIVE-STUDY OF EUROPEAN AND JAPANESE MULTINATIONAL FIRMS MARKETING STRATEGIES AND PERFORMANCE IN THE UNITED-STATES

被引：0
作者：
KOTABE, M [1 ]
OKOROAFO, SC [1 ]
机构：
[1] UNIV TOLEDO,MARKETING & INT BUSINESS,TOLEDO,OH 43606
来源：
MANAGEMENT INTERNATIONAL REVIEW | 1990年 / 30卷 / 04期
关键词：
MARKET PERFORMANCE; MARKETING STRATEGY; EUROPEAN; JAPANESE; MULTINATIONAL FIRMS; AND COMPARISON;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：353 / 370
页数：18
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