PERSONALIZATION, RESPONDENT ANONYMITY, AND RESPONSE DISTORTION IN MAIL SURVEYS

被引：23

作者：

KERIN, RA ^{[1
]}

PETERSON, RA ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX 78712

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1977年 / 62卷 / 01期

关键词：

D O I：

10.1037/0021-9010.62.1.86

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：86 / 89

页数：4

共 16 条

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[9] MAIL SURVEYS AND RESPONSE RATES - LITERATURE REVIEW [J].

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