Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective

被引：63

作者：

Lefebvre, Craig ^{[1
]}

机构：

[1] George Washington Univ, Med Ctr, Dept Prevent & Publ Hlth, Publ Hlth Commun & Mkt, Washington, DC 20052 USA

来源：

HEALTH PROMOTION PRACTICE | 2009年 / 10卷 / 04期

关键词：

social marketing; media; technology;

D O I：

10.1177/1524839909342849

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective-using the 4 Ps marketing mix as a guide.

引用

页码：490 / 494

页数：5

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