MARKETING OF PROFESSIONAL SERVICES - ANALYSIS OF BUYER SELECTION SYSTEMS

被引:4
作者
SALEH, FA [1 ]
SARKAR, AK [1 ]
机构
[1] UNIV SASKATCHEWAN,MKTG FAC,SASKATOON,SASKATCHEWAN,CANADA
关键词
D O I
10.1016/0019-8501(73)90014-X
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:15 / 23
页数:9
相关论文
共 7 条
  • [1] ALDERSON W, 1957, MARKETING BEHAVIOR E
  • [2] KELSEY RA, 1968, MACHINE DESIGN 0523
  • [3] MILES TR, 1965, PRACTICE CONSULTING
  • [4] SELF HR, 1966, CANADIAN CONSULTING, V8, P50
  • [5] STANLEY MC, 1961, CONSULTING ENGINEER
  • [6] TURNER EB, 1969, J MARKETING, V33, P58
  • [7] WITTREICH WJ, 1966, HARVARD BUS REV, V44, P127