WHAT CONSUMERS OF FASHION WANT TO KNOW - STUDY OF INFORMATIONAL REQUIREMENTS AND BUYING BEHAVIOR

被引：0
|
作者：
MARTIN, CR [1 ]
机构：
[1] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,ANN ARBOR,MI 48104
来源：
JOURNAL OF RETAILING | 1971年 / 47卷 / 04期
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：65 / &
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