POWER MEASUREMENT IN DISTRIBUTION CHANNEL

被引：404

作者：

ELANSARY, AI

STERN, LW

机构：

[1] LOUISIANA STATE UNIV,BATON ROUGE,LA 70803

[2] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149605

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：47 / 52

页数：6

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