IMPORTANCE-PERFORMANCE ANALYSIS

被引:2191
作者
MARTILLA, JA
JAMES, JC
机构
[1] PACIFIC LUTHERAN UNIV,SCH BUSINESS ADM,TACOMA,WA 98447
[2] FRANK RUSSELL CO INC,TACOMA,WA
关键词
D O I
10.2307/1250495
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:77 / 79
页数:3
相关论文
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MARTILLA JA, 1975, J MARKETING, V39, P10
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ALPERT, MI .
JOURNAL OF MARKETING, 1968, 32 (04) :13-20
[3]  
SALMON WJ, 1971, IMPLICATIONS CAR OWN
[4]   PRODUCT PERFORMANCE AND CONSUMER SATISFACTION - NEW CONCEPT [J].
SWAN, JE ;
COMBS, LJ .
JOURNAL OF MARKETING, 1976, 40 (02) :25-33