IMPORTANCE-PERFORMANCE ANALYSIS

[1] MARTILLA JA, 1975, J MARKETING, V39, P10

[2] DETERMINANT BUYING ATTITUDES - MEANING AND MEASUREMENT [J]. JOURNAL OF MARKETING, 1968, 32 (04) : 13 - 20

[3] SALMON WJ, 1971, IMPLICATIONS CAR OWN

[4] PRODUCT PERFORMANCE AND CONSUMER SATISFACTION - NEW CONCEPT [J]. JOURNAL OF MARKETING, 1976, 40 (02) : 25 - 33

[1] MARTILLA JA, 1975, J MARKETING, V39, P10

[2] DETERMINANT BUYING ATTITUDES - MEANING AND MEASUREMENT [J]. JOURNAL OF MARKETING, 1968, 32 (04) : 13 - 20

[3] SALMON WJ, 1971, IMPLICATIONS CAR OWN

[4] PRODUCT PERFORMANCE AND CONSUMER SATISFACTION - NEW CONCEPT [J]. JOURNAL OF MARKETING, 1976, 40 (02) : 25 - 33