PRICE PROMOTIONS - LIMITING COMPETITIVE ENCROACHMENT

被引：78

作者：

LAL, R

机构：

来源：

MARKETING SCIENCE | 1990年 / 9卷 / 03期

关键词：

D O I：

10.1287/mksc.9.3.247

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：247 / 262

页数：16

共 17 条

[1] ON THE THEORY OF INFINITELY REPEATED GAMES WITH DISCOUNTING [J].

ABREU, D .

ECONOMETRICA, 1988, 56 (02) :383-396

[2] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J].

BLATTBERG, RC ;

EPPEN, GD ;

LIEBERMAN, J .

JOURNAL OF MARKETING, 1981, 45 (01) :116-129

[3]

HINKLE CL, 1965, HARVARD BUSINESS AUG, P75

[4] DEALING - TEMPORARY PRICE CUTS - BY SELLER AS A BUYER DISCRIMINATION MECHANISM [J].

JEULAND, AP ;

NARASIMHAN, C .

JOURNAL OF BUSINESS, 1985, 58 (03) :295-308

[5] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J].

KINBERG, Y ;

RAO, AG ;

SHAKUN, MF .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06) :948-959

[6]

KRISHNA A, 1988, THESIS NEW YORK U GR

[7]

LAL R, 1989, MANUFACTURER TRADE D

[8]

MCALISTER L, 1984, MARKETING RESPONSE P

[9] COMPETITIVE PROMOTIONAL STRATEGIES [J].

NARASIMHAN, C .

JOURNAL OF BUSINESS, 1988, 61 (04) :427-449

[10]

PECKHAM JO, 1973, WHEEL MARKETING

← 1 2 →