CONTEXTUAL INFLUENCES ON CONSUMER PRICE RESPONSES - AN EXPERIMENTAL-ANALYSIS

被引：128

作者：

BERKOWITZ, EN

WALTON, JR

机构：

来源：

关键词：

D O I：

10.2307/3150533

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：349 / 358

页数：10

共 36 条

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[2]

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[3]

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BURNETT, JJ ;

OLIVER, RL .

[5]

CARLSON D, 1972, THESIS U MINNESOTA

[6]

DEERING BJ, 1972, 3RD P C ASS CONS RES, P145

[7]

FRENCH ND, 1972, J RETAILING, V48, P3

[8]

FRY J, 1974, J MARKETING, V3, P64

[9]

GABOR A, 1969, PRICING STRATEGY, P132

[10] IS THERE A GENERALIZED PRICE-QUALITY RELATIONSHIP [J].

GARDNER, DM .