REFERENCE GROUP INFLUENCE ON PRODUCT AND BRAND PURCHASE DECISIONS

被引:1021
作者
BEARDEN, WO [1 ]
ETZEL, MJ [1 ]
机构
[1] UNIV NOTRE DAME,COLL BUSINESS,NOTRE DAME,IN 46556
关键词
D O I
10.1086/208911
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:183 / 194
页数:12
相关论文
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