DETERMINANTS OF PRIVATE BRAND ATTITUDE

被引：70

作者：

MYERS, JG ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,BERKELEY,CA

来源：

关键词：

D O I：

10.2307/3150168

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：73 / 81

页数：9

共 23 条

[1]

[Anonymous], HDB 16 PERSONALITY F

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CAMPBELL, DT ;

FISKE, DW .

[4]

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[5]

CHADEN L, 1966, THESIS U CALIFORNIA

[6]

COLE RL, 1955, MANUFACTURER DISTRIB

[7] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN [J].

COX, DF ;

BAUER, RA .

[8]

CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

DEMSETZ, H .

[10] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J].

FARLEY, JU .