OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS

被引：97
作者：
DOCKNER, E
JORGENSEN, S
机构：
[1] UNIV SASKATCHEWAN, DEPT ECON, SASKATOON S7N 0W0, SASKATCHEWAN, CANADA
[2] COPENHAGEN SCH ECON & BUSINESS ADM, INST THEORET STAT, DK-1925 FREDERIKSBERG, DENMARK
来源：
MANAGEMENT SCIENCE | 1988年 / 34卷 / 01期
关键词：
D O I：
10.1287/mnsc.34.1.119
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：119 / 130
页数：12
相关论文
共 40 条
[21]   AGGREGATE ADVERTISING MODELS - STATE OF THE ART [J].
LITTLE, JDC .
OPERATIONS RESEARCH, 1979, 27 (04) :629-667
[22]   INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING [J].
MAHAJAN, V ;
MULLER, E .
JOURNAL OF MARKETING, 1979, 43 (04) :55-68
[23]  
Mahajan V., 1986, INNOVATION DIFFUSION
[24]   TECHNICAL CHANGE AND THE RATE OF IMITATION [J].
MANSFIELD, E .
ECONOMETRICA, 1961, 29 (04) :741-766
[25]  
Monahan G.E., 1984, MARK SCI, V3, P169, DOI [10.1287/mksc.3.2.169, DOI 10.1287/MKSC.3.2.169]
[26]   IMPERFECT MARKETS THROUGH LACK OF KNOWLEDGE [J].
OZGA, SA .
QUARTERLY JOURNAL OF ECONOMICS, 1960, 74 (01) :29-52
[27]  
RAMAN K, 1987, DYNAMIC OPTIMIZATION
[28]   PRICING RESEARCH IN MARKETING - THE STATE OF THE ART [J].
RAO, VR .
JOURNAL OF BUSINESS, 1984, 57 (01) :S39-S60
[29]   DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING. [J].
Robinson, Bruce ;
Lakhani, Chet .
Management Science, 1975, 21 (10) :1113-1122
[30]  
Sasieni MW, 1971, MANAGEMENT SCI, V18, P64
1234