OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS

被引：97
作者：
DOCKNER, E
JORGENSEN, S
机构：
[1] UNIV SASKATCHEWAN, DEPT ECON, SASKATOON S7N 0W0, SASKATCHEWAN, CANADA
[2] COPENHAGEN SCH ECON & BUSINESS ADM, INST THEORET STAT, DK-1925 FREDERIKSBERG, DENMARK
来源：
MANAGEMENT SCIENCE | 1988年 / 34卷 / 01期
关键词：
D O I：
10.1287/mnsc.34.1.119
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：119 / 130
页数：12
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