Television Viewing and Ethnic Stereotypes: Do College Students Form Stereotypical Perceptions of Ethnic Groups as a Result of Heavy Television Consumption?

被引：29

作者：

Lee, Moon J. ^{[1
]}

Bichard, Shannon L. ^{[2
]}

Irey, Meagan S. ^{[1
]}

Walt, Heather M. ^{[1
]}

Carlson, Alana J. ^{[1
]}

机构：

[1] Washington State Univ, Edward R Murrow Sch Commun, Pullman, WA 99164 USA

[2] Texas Tech Univ, Coll Mass Commun, POB 43082, Lubbock, TX 79409 USA

来源：

HOWARD JOURNAL OF COMMUNICATIONS | 2009年 / 20卷 / 01期

关键词：

college students; cultivation theory; ethnicity; personality traits; social cognitive theory; stereotypes; television viewing;

D O I：

10.1080/10646170802665281

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study investigated television viewing patterns of college students and their subsequent perceptions of ethnic minority groups in the United States. A brief version of the Big-Five Personality Traits instrument was used to obtain respondents' opinions of five different ethnic groups. Significant differences in stereotypes held were identified based on the amount of television viewing and amount of exposure to specific television genres. The results suggest that many heavy television viewers hold ethnic stereotypes; they also suggest a need for increased media critique and consumer education.

引用

页码：95 / 110

页数：16

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