DOES ADVERTISING LOWER CONSUMER PRICES

被引：56

作者：

STEINER, RL ^{[1
]}

机构：

[1] GEN MILLS INC,MINNEAPOLIS,MN 55427

来源：

JOURNAL OF MARKETING | 1973年 / 37卷 / 04期

关键词：

D O I：

10.2307/1250354

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：19 / 26

页数：8

相关论文

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*ADV CHECK BUR, 1972, 1971 NEWSP FEAT TRAC

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*AJ WOOD CO, TOY BUYING US

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*BROADC ADV REP IN, 1971, REP TEL BUR ADV INC

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COOKE JR, UNPUBLISHED

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COX R, 1965, DISTRIBUTION HIGH LE, pCH8

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*ELL RES CORP, 1972, TOY PRICING STUDY

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Hulbert James, 1973, ADVERTISING PUBLIC I

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