CONSERVATISM AND GENDER IN THE PERCEPTION OF SEX-ROLES IN TELEVISION ADVERTISEMENTS

被引：2

作者：

MELVILLE, DJA

CORNISH, IM

机构：

[1] UNIV WAIKATO,DEPT EDUC STUDIES,PRIVATE BAG 3105,HAMILTON,NEW ZEALAND

[2] UNIV ULSTER,COLERAINE,NORTH IRELAND

来源：

PERCEPTUAL AND MOTOR SKILLS | 1993年 / 77卷 / 02期

关键词：

D O I：

10.2466/pms.1993.77.2.642

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

On the Wilson-Patterson Attitude Inventory, scores of 25 men and 25 women undergraduates showed no sex difference on conservatism when judging perceptions of sex-roles in televised advertisements, although the means on Dominance for men indicated women were perceived as subordinate.

引用

页码：642 / 642

页数：1

共 4 条

[1] TELEVISION ADVERTISEMENTS AND THE PORTRAYAL OF GENDER [J].