A UNIFIED APPROACH TO IDENTIFYING, ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA

被引：52
作者：
ALLENBY, GM
机构：
来源：
MARKETING SCIENCE | 1989年 / 8卷 / 03期
关键词：
D O I：
10.1287/mksc.8.3.265
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：265 / 280
页数：16
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