A UNIFIED APPROACH TO IDENTIFYING, ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA

被引：53

作者：

ALLENBY, GM

机构：

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 03期

关键词：

D O I：

10.1287/mksc.8.3.265

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：265 / 280

页数：16

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