APPLICATION OF EQUITY THEORY TO BUYER-SELLER EXCHANGE SITUATIONS

被引：253

作者：

HUPPERTZ, JW

ARENSON, SJ

EVANS, RH

机构：

来源：

关键词：

D O I：

10.2307/3151255

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：250 / 260

页数：11

共 37 条

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[7]

BEST A, 1976, TALKING BACK BUSINES

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BRYAN, JH .

[9] WHO PERCEIVES SUPERMARKET PRICES MOST VALIDLY [J].

BROWN, FE .

[10]

Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297