Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior

被引：21

作者：

Sam, Kin Meng ^{[1
]}

Chatwin, Chris ^{[2
]}

机构：

[1] Univ Macau, Dept Accounting & Informat Management, Ave Padre Tomas Pereira, Taipa, Macao, Peoples R China

[2] Univ Sussex, Sch Engn & Informat, Brighton, E Sussex, England

来源：

ASIA PACIFIC MANAGEMENT REVIEW | 2015年 / 20卷 / 02期

关键词：

Factor score coefficient; Online consumer behavior; Online consumer style inventory; Online consumers'decision-making styles;

D O I：

10.1016/j.apmrv.2014.12.005

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the variables that can affect online consumer behavior. This paper measures online consumers' decision-making styles in Macau based on the weights of the corresponding inventory items. (C) 2015, College of Management, National Cheng Kung University. Production and hosting by Elsevier Taiwan LLC. All rights reserved.

引用

页码：100 / 107

页数：8

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