BROADER PRODUCT LINE - A NECESSITY TO ACHIEVE SUCCESS

[1] AAKER DA, 1985, J MARKETING, V49, P11

[2] ABEGGLEN JC, 1985, JAPANESE CORPORATION

[3] Anderson C.R., 1978, ACAD MANAGE REV, V3, P602, DOI 10.2307/257549

[4] Bagozzi R.P., 1986, PRINCIPLES MARKETING

[5] BAILEY EE, 1982, J ECON LIT, V20, P1024

[6] BANKER RD, 1988, J ACCOUNT ECON, V10, P3

[7] EMPIRICAL-STUDY OF SCALE ECONOMIES AND PRODUCTION COMPLEMENTARITY - CASE OF JOURNAL PUBLICATION [J]. JOURNAL OF POLITICAL ECONOMY, 1977, 85 (05) : 1037 - 1048

[8] BITRAN GR, 1988, BUSINESS WEEK 0606

[9] Buzzell R. D., 1975, HARVARD BUSINESS JAN

[10] Buzzell R. D., 1987, PIMS PROFIT IMPACT M

[1] AAKER DA, 1985, J MARKETING, V49, P11

[2] ABEGGLEN JC, 1985, JAPANESE CORPORATION

[3] Anderson C.R., 1978, ACAD MANAGE REV, V3, P602, DOI 10.2307/257549

[4] Bagozzi R.P., 1986, PRINCIPLES MARKETING

[5] BAILEY EE, 1982, J ECON LIT, V20, P1024

[6] BANKER RD, 1988, J ACCOUNT ECON, V10, P3

[7] EMPIRICAL-STUDY OF SCALE ECONOMIES AND PRODUCTION COMPLEMENTARITY - CASE OF JOURNAL PUBLICATION [J]. JOURNAL OF POLITICAL ECONOMY, 1977, 85 (05) : 1037 - 1048

[8] BITRAN GR, 1988, BUSINESS WEEK 0606

[9] Buzzell R. D., 1975, HARVARD BUSINESS JAN

[10] Buzzell R. D., 1987, PIMS PROFIT IMPACT M