Models of Customer Experience for B2C E-Commerce Enterprises

被引：3
|
作者：
Pei, Yilei [1 ]
Xue, Wanxin [1 ]
Li, Dandan [1 ]
Su, Yong [2 ]
机构：
[1] Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China
[2] 95997 Unit PLA, Beijing, Peoples R China
来源：
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2016年 / 14卷 / 01期
关键词：
B2C E-Commerce Enterprises; Customer Experience; Customer Involvement; Effect Factors; Internet word of Mouth; The Technology Acceptance Model; Transaction Costs; Website Ease of Use; Website Usefulness;
D O I：
10.4018/JECO.2016010103
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.
引用
收藏
页码：24 / 33
页数：10
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