COMPUTER-ASSISTED PRINT AD EVALUATION

被引：0
|
作者：
BURKE, RR
DESARBO, WS
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1987年 / 14卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：93 / 95
页数：3
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