COMPUTER-ASSISTED PRINT AD EVALUATION

[1] [Anonymous], 1971, STAT PRINCIPLES EXPT

[2] ASSAEL H, 1967, J ADVERTISING RES, V7, P20

[3] BUCHANAN DI, 1964, J ADVERTISING RES, V4, P9

[4] BURKE RR, 1986, DECEPTION IMPLICATIO

[5] BURKE RR, 1985, 85016 U PENNS WHART

[6] QUANTITATIVE APPROACH TO MAGAZINE ADVERTISEMENT FORMAT SELECTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 376 - 386

[7] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) : 45 - 61

[8] THE EFFECTIVENESS OF INDUSTRIAL PRINT ADVERTISEMENTS ACROSS PRODUCT CATEGORIES [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) : 294 - 306

[9] HOLBROOK MB, 1980, J ADVERTISING RES, V20, P53

[10] Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]

[1] [Anonymous], 1971, STAT PRINCIPLES EXPT

[2] ASSAEL H, 1967, J ADVERTISING RES, V7, P20

[3] BUCHANAN DI, 1964, J ADVERTISING RES, V4, P9

[4] BURKE RR, 1986, DECEPTION IMPLICATIO

[5] BURKE RR, 1985, 85016 U PENNS WHART

[6] QUANTITATIVE APPROACH TO MAGAZINE ADVERTISEMENT FORMAT SELECTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 376 - 386

[7] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) : 45 - 61

[8] THE EFFECTIVENESS OF INDUSTRIAL PRINT ADVERTISEMENTS ACROSS PRODUCT CATEGORIES [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) : 294 - 306

[9] HOLBROOK MB, 1980, J ADVERTISING RES, V20, P53

[10] Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]