Analysis of the online word-of-mouth of whitening essence in Taiwan taking Blog and Internet forum as an example

被引：0

作者：

Wang, Pei-Wen ^{[1
]}

Su, Yi-Jing ^{[2
]}

Shih, Meng-Long ^{[2
]}

机构：

[1] Transworld Univ, Dept Mkt Management, Yunlin, Taiwan

[2] Natl Taitung Univ, Dept Social Studies Educ, Taitung, Taiwan

来源：

JOURNAL OF STATISTICS & MANAGEMENT SYSTEMS | 2010年 / 13卷 / 05期

关键词：

Online word-of-mouth; correspondence analysis; whitening essence;

D O I：

10.1080/09720510.2010.10701523

中图分类号：

O21 [概率论与数理统计]; C8 [统计学];

学科分类号：

020208 ; 070103 ; 0714 ;

摘要：

The main purpose of this study is to analyze the online word-of-mouth of whitening essence in Taiwan. The five best-selling whitening essences were used as keywords to obtain information on user comments and ratings from blogs and BBS between January 1, 2009 and April 30, 2010. After eliminating invalid samples, 1491 effective articles were collected. Results showed that the characteristics of whitening essence could be divided into two groups, brands of high competitiveness and those of low competitiveness. The group of high competitiveness includes SK-II, Lancome, and Elizabeth Arden; whereas Kose and Shiseido are in the independent group.

引用

页码：1089 / 1099

页数：11

共 5 条

[1] Analysis on Online Word-of-Mouth for Customer Satisfaction in Cultural and Creative Industries of Taiwan-Using Crafts as an Example
Tsai, Li-Fen
Shaw, Jing-Chi
Wang, Pei-Wen
Shih, Meng-Long
Yang, Min-Chieh
2011 INTERNATIONAL CONFERENCE ON PHOTONICS, 3D-IMAGING, AND VISUALIZATION, 2011, 8205
[2] The Relationships among Brand Image, Brand Trust, and Online Word-of-Mouth: an Example of Online Gaming
Liao, S. H.
Chung, Y. C.
Widowati, R.
2009 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-4, 2009, : 2207 - 2211
[3] Research on Online Word-of-mouth Sentiment Analysis and Attribute Extraction Based on Deep Learning
Yang, Jiamei
Li, Li
Lin, Yulan
PROCEEDINGS OF NINETEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2020, : 41 - 42
[4] ICA K-Means Based Time Series Clustering Analysis of Online Word-of-mouth
Pan, Na
Li, Hong
Liu, Chunyang
2015 12TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2015,
[5] Analysis on Online Word-of-Mouth of Customer Satisfaction in Cultural and Creative Industries of Taiwan-Using Cultural Heritage Application and Performance Facilities as Examples
Tsai, Li-Fen
Shaw, Jing-Chi
Wang, Pei-Wen
Shih, Meng-Long
Su, Yi-Jing
2011 INTERNATIONAL CONFERENCE ON PHOTONICS, 3D-IMAGING, AND VISUALIZATION, 2011, 8205

← 1 →