ANALYSIS OF THE BEHAVIOR OF THE STOCK MARKET IN FOOTBALL CLUBS

This study aims at analyzing the behavior of the shares of football clubs in Europe according to some economic and statistical parameters for evaluation of the market. In the theoretical basis will be discussed a little history of this market as an alternative form of fundraising, and that good use of them can bring good results, both financial and sports. However, the behavior of the stock price of a football team can not be parsed as an entity. In addition, Dow Jones produces a stock index called STOXX (R) Football Europe Index, which analyzes these actions as a differentiated market. It is within this context that the study gains relevance. Concerning the methodological procedures, this research constitutes an exploratory study, showing an analysis of actions not found in the bibliography. Data collection took place in the finance sites (Yahoo Finance) that provides the stock price of some European clubs with the IPO. For the treatment of data was used EXCEL and SPSS statistical programs. The results show a great risk to the investor of these actions, with respect to volatility, the returns and standard deviations of monthly. It also shows that the beginning of the championship is the event among all the others that brings a greater variation in stock prices.