CHILDRENS USE OF COGNITIVE DEFENSES AGAINST TELEVISION ADVERTISING - A COGNITIVE RESPONSE APPROACH

被引：158

作者：

BRUCKS, M ^{[1
]}

ARMSTRONG, GM ^{[1
]}

GOLDBERG, ME ^{[1
]}

机构：

[1] MCGILL UNIV, FAC MANAGEMENT, MONTREAL H3A 1G5, QUEBEC, CANADA

来源：

关键词：

D O I：

10.1086/209129

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：471 / 482

页数：12

共 24 条

[1] BRUCKS M, 1986, ADV CONSUM RES, V13, P650
[2] Cacioppo J.T., 1981, ATTITUDES PERSUASION
[3] CACIOPPO JT, 1981, COGNITIVE RESPONSES
[4] COSTLEY CL, 1987, ADV CONSUM RES, V14, P288
[5] DONOHUE TR, 1980, J ADVERTISING RES, V20, P51
[6] Geis Micheal, 1982, LANGUAGE TELEVISION
[7] Goldberg M. E., 1983, LEARNING TELEVISION, P125
[8] GREENWALD AG, 1968, PSYCHOL F ATTITUDES
[9] THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH
LATOUR, SA
MINIARD, PW
[J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) : 45 - 57
[10] MACKLIN M, 1985, J CONSUM AFF, V19, P66