CHILDRENS USE OF COGNITIVE DEFENSES AGAINST TELEVISION ADVERTISING - A COGNITIVE RESPONSE APPROACH

被引：158

作者：

BRUCKS, M ^{[1
]}

ARMSTRONG, GM ^{[1
]}

GOLDBERG, ME ^{[1
]}

机构：

[1] MCGILL UNIV, FAC MANAGEMENT, MONTREAL H3A 1G5, QUEBEC, CANADA

来源：

关键词：

D O I：

10.1086/209129

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：471 / 482

页数：12

共 24 条

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[2]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

[3]

CACIOPPO JT, 1981, COGNITIVE RESPONSES

[4]

COSTLEY CL, 1987, ADV CONSUM RES, V14, P288

[5]

DONOHUE TR, 1980, J ADVERTISING RES, V20, P51

[6]

Geis Micheal, 1982, LANGUAGE TELEVISION

[7]

Goldberg M. E., 1983, LEARNING TELEVISION, P125

[8]

GREENWALD AG, 1968, PSYCHOL F ATTITUDES

[9] THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH [J].

LATOUR, SA ;

MINIARD, PW .

[10]

MACKLIN M, 1985, J CONSUM AFF, V19, P66