COMPARATIVE-ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE-SIDED AND 2-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS

被引：58

|

作者：

GOLDEN, LL

ALPERT, MI

机构：

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 01期

关键词：

D O I：

10.1080/00913367.1987.10673056

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：18 / &

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