COMPARATIVE-ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE-SIDED AND 2-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS

被引：60

作者：

GOLDEN, LL

ALPERT, MI

机构：

来源：

关键词：

D O I：

10.1080/00913367.1987.10673056

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：18 / &

共 33 条

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