Two Faces of Mobile Shopping: Self-Efficacy and Impulsivity

This study examines the positive and negative effects of mobile shopping. It identifies and tests the antecedents and consequences of self-efficacy and impulse buying that result from mobile shopping. The results reveal that perceived convenience, perceived ease of response, and perceived control significantly affect self-efficacy and impulse buying. In addition, the results demonstrate that significant relationships exist between self-efficacy and satisfaction, and impulse buying and regret. Further, the study identifies significant moderating effects of consumer knowledge on casual relationships that exist between some variables. Based on these results, this paper provides a discussion of the implications of this research and offers suggestions for further research.