ASSESSING TRADE SHOW FUNCTIONS AND PERFORMANCE - AN EXPLORATORY-STUDY

被引：106

作者：

KERIN, RA

CRON, WL

机构：

来源：

关键词：

D O I：

10.2307/1251649

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：87 / 94

页数：8

共 35 条

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