A TRANSACTION COST-ANALYSIS MODEL OF CHANNEL INTEGRATION IN INTERNATIONAL MARKETS

被引：433
作者：
KLEIN, S
FRAZIER, GL
ROTH, VJ
机构：
[1] UNIV GUELPH, DEPT CONSUMER STUDIES, GUELPH N1G 2W1, ONTARIO, CANADA
[2] UNIV SO CALIF, SCH BUSINESS ADM, LOS ANGELES, CA 90089 USA
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期
关键词：
D O I：
10.2307/3172846
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：196 / 208
页数：13
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