Online Trust and Health Information Websites

被引：46
作者：
Corritore, Cynthia L. [1 ]
Wiedenbeck, Susan [2 ]
Kracher, Beverly [3 ]
Marble, Robert P. [4 ]
机构：
[1] Creighton Univ, Coll Business, Informat Syst & Technol, Omaha, NE 68178 USA
[2] Drexel Univ, iSch, Philadelphia, PA 19104 USA
[3] Creighton Univ, Coll Business, Business Eth & Soc, Omaha, NE 68178 USA
[4] Creighton Univ, Coll Business, Omaha, NE 68178 USA
来源：
INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION | 2012年 / 8卷 / 04期
关键词：
Online Health Care; Online Trust; Perception of Trust; Trust; Trust and Health; Well Health; Well Health Information;
D O I：
10.4018/jthi.2012100106
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
Health care websites are important to people managing their health. But the quality of the information on health care websites varies, so it's hard for users to decide whether to trust their information. This study develops and tests a model of the factors influencing users' initial trust of a health care website. The factors are perceived credibility, risk, and ease of use. A survey instrument was developed to test the model with 176 participants who interacted with a health care website. It had strong statistical reliability and validity, and the model showed a statistically strong fit to the data. Users' website trust was significantly explained by users' perceptions of website credibility, ease of use, and risk. Ease of use directly predicted trust, and affected trust indirectly through credibility. Credibility was a direct predictor of trust and an indirect predictor of trust through risk. Variance explained by the model was high, 0.73.
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收藏
页码：92 / 115
页数：24
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