Scientific digital marketing and altmetrics for academic journals: from visibility to engagement

The paper reflects about the scientific digital marketing role to raise the visibility of scholarly journals as well as the monitoring and evaluation of their social impact by altmetrics. For the application of this kind of marketing the publishers should build and maintain an online presence; provide appropriate content to environments that act, and; establish a responsive performance. The main indicators of scientific digital marketing is discussed and the altmetrics is considered as a method for collecting and analyzing such indicators. Before opting for the altmetrics service to be used cost and the required standard of journals should be observed.