APPLICATION OF A COMPOSITE STOCHASTIC-MODEL OF BRAND CHOICE

被引：14

作者：

GIVON, M ^{[1
]}

HORSKY, D ^{[1
]}

机构：

[1] UNIV ROCHESTER,GRAD SCH MANAGEMENT,ROCHESTER,NY 14627

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 02期

关键词：

D O I：

10.2307/3150689

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：258 / 266

页数：9

共 20 条

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[10] EMPIRICAL-ANALYSIS OF OPTIMAL ADVERTISING POLICY [J].

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