PRICE-QUALITY RELATIONSHIP - EXTENSION

被引：68

作者：

STAFFORD, JE ^{[1
]}

ENIS, BM ^{[1
]}

机构：

[1] UNIV HOUSTON,HOUSTON,TX

来源：

关键词：

D O I：

10.2307/3150082

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：456 / 458

页数：3

共 8 条

[1]

COX KK, 1969, EXPT MARKETING DECIS

[2] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J].

Leavitt, Harold J. .

[3]

MASSEY ME, 1963, U HOUSTON BUSINESS R, V10, P25

[4]

MCCONNELL JC, 1968, J MARKETING RES, V5, P331

[5] REPEAT-PURCHASE ESTIMATION AND LINEAR LEARNING MODEL [J].

MCCONNELL, JD .

[6]

MCCONNELL JD, 1968, J APPL PSYCHOL, V52, P300

[7] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY [J].

TULL, DS ;

BORING, RA ;

GONSIOR, MH .

[8]

WINER BJ, 1962, STATISTICAL PRINCIPL