LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING

被引：28

作者：

DYER, RF ^{[1
]}

KUEHL, PG ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

关键词：

D O I：

10.2307/3150399

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 48

页数：10

共 33 条

[11]

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[13]

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[14]

HAEFNER JE, 1972, FAL P ASS CONS RES, P356

[15]

HAEFNER JE, 1974 P NAT C U PROF, P311

[16]

HOWARD MC, 1964, LEGAL ASPECTS MARKET

[17]

HUNT HK, 1973, J ADVERTISING RES, V13, P15

[18]

HUNT HK, 1972, 3RD P ANN C ASS CONS, P370

[19] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

JACOBY, J ;

SMALL, C .

[20]

JONES MG, 1971, 2ND P ANN C ASS CONS, P1