LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING

被引：28

作者：

DYER, RF ^{[1
]}

KUEHL, PG ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

关键词：

D O I：

10.2307/3150399

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 48

页数：10

共 33 条

[1]

Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2]

[Anonymous], 1971, STAT PRINCIPLES EXPT

[3]

ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[4]

ARMSTRONG GM, 1973, INCREASING MARKETING, P430

[5] FEDERAL TRADE COMMISSIONS USE OF EVIDENCE TO DETERMINE DECEPTION [J].

BRANDT, MT ;

PRESTON, IL .

COHEN, D .

[7] SURROGATE INDICATORS AND DECEPTION IN ADVERTISING [J].

COHEN, D .

[8]

DILLON T, 1973, J ADVERTISING RES, V13, P9

[9] CORRECTIVE ADVERTISING REMEDY OF FTC - EXPERIMENTAL EVALUATION [J].

DYER, RF ;

KUEHL, PG .

[10]

DYER RF, 1974 P NAT C AM AC A, P166