ANALYSIS OF COMPETITIVE MARKET BEHAVIOR

[1] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[2] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[3] TESTS OF EQUALITY BETWEEN SETS OF COEFFICIENTS IN 2 LINEAR REGRESSIONS [J]. ECONOMETRICA, 1960, 28 (03) : 591 - 605

[4] HOUSTON FS, 1972, THESIS PURDUE U

[5] ESTIMATION OF SEEMINGLY UNRELATED REGRESSIONS WITH AUTOREGRESSIVE DISTURBANCES [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1970, 65 (329) : 186 - 197

[6] Koyck L. M., 1954, DISTRIBUTED LAGS INV

[7] OPTIMAL ALLOCATION OF COMPETITIVE MARKETING EFFORTS - EMPIRICAL STUDY [J]. JOURNAL OF BUSINESS, 1970, 43 (04) : 468 - 484

[8] PALDA K, 1964, MEASUREMENT CUMULATI

[9] EFFICIENT ESTIMATION OF A SYSTEM OF REGRESSION EQUATIONS WHEN DISTURBANCES ARE BOTH SERIALLY AND CONTEMPORANEOUSLY CORRELATED [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (318) : 500 - &

[10] Theil H., 1971, PRINCIPLES ECONOMETR

[1] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[2] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[3] TESTS OF EQUALITY BETWEEN SETS OF COEFFICIENTS IN 2 LINEAR REGRESSIONS [J]. ECONOMETRICA, 1960, 28 (03) : 591 - 605

[4] HOUSTON FS, 1972, THESIS PURDUE U

[5] ESTIMATION OF SEEMINGLY UNRELATED REGRESSIONS WITH AUTOREGRESSIVE DISTURBANCES [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1970, 65 (329) : 186 - 197

[6] Koyck L. M., 1954, DISTRIBUTED LAGS INV

[7] OPTIMAL ALLOCATION OF COMPETITIVE MARKETING EFFORTS - EMPIRICAL STUDY [J]. JOURNAL OF BUSINESS, 1970, 43 (04) : 468 - 484

[8] PALDA K, 1964, MEASUREMENT CUMULATI

[9] EFFICIENT ESTIMATION OF A SYSTEM OF REGRESSION EQUATIONS WHEN DISTURBANCES ARE BOTH SERIALLY AND CONTEMPORANEOUSLY CORRELATED [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (318) : 500 - &

[10] Theil H., 1971, PRINCIPLES ECONOMETR