The importance of a residential dynamic in isolated rural areas

How can we explain the fact that isolated rural areas are not longer suffering from rural drift and yet at the same time the built heritage of villages has never been so dilapidated and in danger of disappearing. Many numerous neo-rurals show that new country dwellers/rural inhabitants identify the rural village with a green setting and not with an area of economic activity and development. This high demand for rural residential property leads us to consider that in order to satisfy the residential needs of the new country dwellers, local actors should include positive tertiarization. In other words, they should not just offer housing but also propose services, facilities, even jobs which are no doubt destined for returning natives rather than welcoming "adopted" residents, who are less likely to guarantee residential dynamics.