SOCIAL FACILITATION EFFECTS IN SHOPPING BEHAVIOR

被引:63
作者
SOMMER, R
WYNES, M
BRINKLEY, G
机构
[1] Department of Environmental Design, University of California, Davis
[2] University of California, Davis
关键词
D O I
10.1177/0013916592243001
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Unobtrusive observation was used to compare time in the store and load size of lone and group shoppers. Consistent with social facilitation theory, groups spent more time in the store and purchased larger loads than did lone individuals. The larger loads of group shoppers held up with shopping time controlled. Women and older people spent more time in the store and bought larger loads than did men and younger people.
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页码:285 / 297
页数:13
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