The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review

被引：14

作者：

Alimamy, Saifeddin ^{[1
]}

Deans, Kenneth R. ^{[2
]}

Gnoth, Juergen ^{[1
]}

机构：

[1] Univ Otago, Dunedin, New Zealand

[2] La Rochelle Business Sch, La Rochelle, France

来源：

INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION | 2018年 / 14卷 / 03期

关键词：

Augmented Reality; Co-Creation; Experiences; Interactivity Marketing; Models; Service-Dominant Logic; Technology;

D O I：

10.4018/IJTHI.2018070106

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.

引用

页码：88 / 104

页数：17

共 55 条

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