CHILDRENS TV COMMERCIALS - REVIEW OF RESEARCH

被引：22
作者：
SHEIKH, AA
PRASAD, VK
RAO, TR
机构：
[1] MARQUETTE UNIV,MILWAUKEE,WI 53233
[2] UNIV WISCONSIN,SCH BUS ADM,MILWAUKEE,WI
来源：
JOURNAL OF COMMUNICATION | 1974年 / 24卷 / 04期
关键词：
D O I：
10.1111/j.1460-2466.1974.tb00417.x
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：126 / 136
页数：11
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