MIPS - MANAGING INDUSTRIAL POSITIONING STRATEGIES

被引：10
作者：
MUHLBACHER, H
DREHER, A
GABRIELRITTER, A
机构：
[1] Department of Marketing and Retailing, the University of Innsbruck
[2] Department of Marketing and Retailing, the University of Innsbruck
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1994年 / 23卷 / 04期
关键词：
D O I：
10.1016/0019-8501(94)90044-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based upon a critical review of the literature on strategic marketing, positioning, segmentation, and differentiation, the authors suggest a model of how to structure a positioning process in industrial markets. A case study in industrial engineering and construction demonstrates the practical applicability of this process.
引用
收藏
页码：287 / 297
页数：11
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