The new professional profile of Communication and Public Relations. A view from the market's perspective

This research is the result of analyzing over two years, in two periods of six months each one, the job advertisements posted by companies to fill positions related to the field of Communication and Public Relations. Their results provide the market's vision about the professional skills required for these professionals and also provide a preview of the trends that seem to consolidate in this area. In this sense, its approach to the object of study is complementary to other works based in analysis on the opinion of professionals and even students of these degrees.