BRAND EXTENSIONS AND ADVERTISING EFFICIENCY - WHAT CAN AND CANNOT BE EXPECTED

被引：0

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作者：

SMITH, DC

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来源：

JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 06期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：11 / 20

页数：10

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