BRAND EXTENSIONS AND ADVERTISING EFFICIENCY - WHAT CAN AND CANNOT BE EXPECTED

被引：0
|
作者：
SMITH, DC
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 06期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：11 / 20
页数：10
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