'There's no excuse. Speak Catalan !' - the marketing of language acquisition to mobility students

This article explores the ways in which a website designed specifically for tertiary level mobility students, Intercat (http://www. intercat. cat/en/index. jsp), markets acquisition of the Catalan language to its target audience. We argue that the site displays tensions between different types of language ideology, in particular between the commodification of language and an ideology of nation and nationhood. These tensions are of sociolinguistic significance for language professionals interested in the ways in which rationales are constructed for acquisition of particular languages, especially traditionally minoritised languages.