OBSERVATIONS - DO OVERALL ATTITUDES TOWARD ADVERTISING AFFECT INVOLVEMENT WITH SPECIFIC ADVERTISEMENTS

被引：0
|
作者：
JAMES, WL [1 ]
KOVER, AJ [1 ]
机构：
[1] FORDHAM UNIV,BRONX,NY 10458
来源：
JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 05期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：78 / 83
页数：6
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