OBSERVATIONS - DO OVERALL ATTITUDES TOWARD ADVERTISING AFFECT INVOLVEMENT WITH SPECIFIC ADVERTISEMENTS

被引：0

作者：

JAMES, WL ^{[1
]}

KOVER, AJ ^{[1
]}

机构：

[1] FORDHAM UNIV,BRONX,NY 10458

来源：

JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：78 / 83

页数：6

共 38 条

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